Bung Hatta University and The Indonesian Marketing Association Will Collaborate In Various Fields

The Chancellor of Bung Hatta University, Prof. Dr. Diana Kartika together with the Vice Chancellor III for Student Affairs, Alumni, and Cooperation Dr. Hidayat, S.T., M.T., IPM, attended the Inauguration of the 2024 Indonesian Marketing Association (IMA) Chapter Padang Management held at ZHM Premiere Padang on February 23, 2024.

In her remarks, Prof. Dr. Diana Kartika stated that the Indonesian Marketing Association (IMA) is a professional marketing organization that encompasses many creative and innovative individuals and plays a vital role in driving economic activity. She added that the IMA focuses not only on sharing the latest marketing concepts and practices but also on encouraging creativity and innovation in the development of professional marketing organizations.

“IMA is an organization that serves as a benchmark for marketing associations from other countries that are members of the Asia Marketing Federation (AMF). Going forward, Bung Hatta University and IMA can collaborate in various fields," he said.

Meanwhile, Dr. Hidayat, S.T., M.T., IPM, stated that with the inauguration of the new IMA Chapter Padang board, Universitas Bung Hatta has the opportunity to collaborate in organizing programs that support the implementation of the three pillars of higher education while also strengthening the university's image and brand.

In addition to the inauguration ceremony, the activity included a presentation on marketing by Mr. Hermawan Kartajaya, the Founder of the Indonesia Marketing Association.