Bung Hatta University and Indonesia Marketing Association to Synergize in Various Fields

Padang – The Rector of Bung Hatta University, Prof. Dr. Diana Kartika, accompanied by the Vice Rector III for Student Affairs, Alumni, and Cooperation, Dr. Hidayat, S.T., M.T., I.P.M., attended the inauguration of the Indonesia Marketing Association Chapter Padang Board for 2024 at ZHM Premiere Padang on February 23, 2024.

On that occasion, Prof. Dr. Diana Kartika stated that the Indonesia Marketing Association or IMA is a professional marketing organization that gathers many creative and innovative individuals, and actively participates in economic activities. IMA not only shares the latest concepts and practices in marketing but also encourages creativity and innovation in the development of its professional marketing organization.

"IMA is an organization that serves as a benchmark for marketing associations from other countries affiliated with the Asia Marketing Federation (AMF). The Indonesia Marketing Association and Bung Hatta University can synergize in various fields," she said.

Meanwhile, Vice Rector III, Dr. Hidayat, S.T., M.T., I.P.M., stated that with the inauguration of the new board, Bung Hatta University can collaborate to develop programs in the implementation of the university's three pillars of higher education up to strengthening the campus's image and brand.

In addition to the inauguration of the IMA Chapter Padang board, material on marketing was also presented by Hermawan Kartajaya as the Founder of the Indonesia Marketing Association.