The Rector of Bung Hatta University, Prof. Dr. Diana Kartika, along with the Vice Rector III for Student Affairs, Alumni, and Collaboration, Dr. Hidayat, S.T., M.T., IPM, attended the inauguration ceremony of the Indonesia Marketing Association (IMA) Pada

The Rector of Bung Hatta University, Prof. Dr. Diana Kartika, along with the Vice Rector III for Student Affairs, Alumni, and Collaboration, Dr. Hidayat, S.T., M.T., IPM, attended the inauguration ceremony of the Indonesia Marketing Association (IMA) Padang Chapter 2024 at ZHM Premiere Padang on February 23, 2024.

Prof. Dr. Diana Kartika emphasized that IMA is a professional marketing organization known for its creativity and innovation, playing a vital role in supporting Indonesia’s national economy. Beyond being a platform for sharing the latest marketing concepts and practices, IMA serves as a dynamic hub for organizational and professional development and acts as a benchmark for marketing associations in Asia through its membership in the Asia Marketing Federation (AMF). She highlighted the strong potential for synergy between IMA and Bung Hatta University in advancing education and marketing excellence.

Meanwhile, Dr. Hidayat, Vice Rector III, stated that the inauguration of the new IMA leadership presents strategic opportunities for collaboration in supporting the university’s Tri Dharma of Higher Education — particularly in academic programs, research, and institutional branding initiatives. This collaboration is expected to strengthen human resource capacity and enhance Bung Hatta University’s role within both the national and regional marketing ecosystems.

News Link : https://fkip.bunghatta.ac.id/berita/universitas-bung-hatta-dan-indonesia-marketing-association-akan-bersinergi-dalam-berbagai-bidang/