Bung Hatta University's Faculty of Economics and Business (FEB) Holds Digital Marketing Training for Students of SMAN 2 Sungai Limau and Signs PKS & IA

The Faculty of Economics and Business (FEB) of Bung Hatta University conducted a Community Service (PKM) activity titled Digital Marketing Training on Thursday, May 22, 2025. This activity involved a team of FEB lecturers led by Siti Rahmi, S.E., M.Acc., Ak., CA., with team members Neva Novianti, S.E., M.Acc., Nailal Husna, S.E.,M.Si, and the Dean of the Faculty of Economics and Business, Dr. Erni Febrina Harahap, S.E.,M.Si.

The training provided to students of SMAN 2 Sungai Limau included counseling on digital-based entrepreneurship, digital marketing strategies, and technology-assisted accounting bookkeeping. Through this activity, students were introduced to modern entrepreneurial concepts that utilize digital platforms for marketing and business management.

In addition to training, this activity also served as a platform to promote higher education, with the FEB team at Bung Hatta University motivating students to continue their studies and prepare for the future with relevant competencies.

The event continued with the signing of a Cooperation Agreement (PKS) and Implementation Agreement (IA) between the Faculty of Economics and Business, Bung Hatta University, represented by the Dean, Dr. Erni Febrina Harahap, S.E.,M.Si and the Principal of SMAN 2 Sungai Limau, Mr. Aziz Prima Syahrial, S.Pd., M.Pd.

This signing marks a strategic step in strengthening collaboration between universities and high schools to improve the quality of education, develop digital literacy, and foster an entrepreneurial spirit among the younger generation.

This activity is expected to enable students to understand and practice digital marketing and basic accounting, equipping them for the business world and their subsequent educational pursuits.