29 Feb 2024
Bung Hatta University and IMA to Synergize in Various Fields
Bung Hatta University (UBH) is ready to establish a strategic partnership with the Indonesia Marketing Association (IMA) Padang Chapter in various sectors. The signal for this synergy strengthened after the UBH Rector, Prof. Dr. Diana Kartika, accompanied by Vice Rector III, Dr. Hidayat, S.T., M.T., IPM, attended the Inauguration of the IMA Padang Chapter Management for 2024 on February 23, 2024, at ZHM Premiere Padang.
In the event, Prof. Dr. Diana Kartika highlighted the vital role of IMA as a professional marketing organization. She stated that IMA is a platform for creative and innovative individuals, actively contributing to advancing the economy.
"IMA not only shares the latest marketing concepts and practices but also encourages creativity and innovation in the development of the marketing profession," said the Rector.
Furthermore, Prof. Diana added that IMA has become a benchmark for marketing associations from other countries that are part of the Asia Marketing Federation (AMF). Therefore, she asserted that Indonesia Marketing Association and Bung Hatta University can synergize in various fields.
In agreement with the Rector, the Vice Rector III of UBH, Dr. Hidayat, welcomed the new IMA management. According to him, the new management provides UBH with an opportunity to collaborate on programs that support the implementation of the Tri Dharma Perguruan Tinggi (Three Pillars of Higher Education), including efforts to strengthen the university's image and brand in the public eye.
As additional information, the inauguration ceremony also featured a presentation on Marketing delivered directly by Mr. Hermawan Kartajaya, the Founder of the Indonesia Marketing Association.
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